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Bitsmedia Holdings Limited ("Bitsmedia")
Global Leader: Mobile App Serving the Muslim Community
Bitsmedia is the company behind Muslim Pro, the world’s leading mobile phone app serving the Muslim community in all 195 countries in the world. The app is available in over 15 major languages, including Arabic, Chinese, English, French, German, Hindi, Indonesian, Malay and Urdu.

Bitsmedia has a pan-ASEAN presence with satellite offices in both Kuala Lumpur and Jakarta, anchored by its headquarters in Singapore.

Launched in 2010, Muslim Pro has presently achieved in excess of 75 million downloads and more than 20 million Monthly Active Users (“MAUs”). The app derives its revenue primarily from in-app advertising and premium subscription fees. The app provides users with information on prayer times, fasting times (during Ramadan), the Qibla’ direction, the Quran (available in over 40 translations), and a directory of nearby mosques.

Since Bintang’s investment, Muslim Pro has launched a range of lifestyle features such as:
  • A News and Media section where users can browse a wide range of curated content focused on the Muslim lifestyle;
  • A Halal Places feature which allows users to recommend and explore Muslim friendly restaurants;
  • A Hajj & Umrah section to assist pilgrims in their preparation for their journey to Makkah;
  • A Muslim-focused e-commerce store where users are able to purchase both curated and Muslim Pro branded products.

This buyout transaction was jointly completed with CMIA Capital Partners in July 2017.

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© 2019 Bintang Capital Partners Berhad (22728-T)

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