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Involve Asia Technologies Sdn Bhd (“Involve Asia”)

Industry Leader: Digital Marketing Platform 

Involve Asia is a Malaysian-based marketing technology company that operates a performance-based marketing technology platform, providing a single platform to help brands market digitally through advertising attribution, partner workflow management, and creative distribution.


Involve Asia partners with content creators, influencers, developers, and affiliate partners worldwide. The platform tracks and manages returns on these digital marketing partnerships for global brands. Involve Asia operates in 6 countries, catering to over 500 brands and over 4,000 offers with more than 400,000 affiliate partners on its platform, driving over USD1.5 billion in transactions since its inception in 2014.

The USD10 million investment round was led by Bintang Capital Partners, and supported by co-investors Orbit Capital Malaysia, 500 Global, and Monumental Productions. Fundraising proceeds will be utilised to fuel Involve Asia's recent expansion into Vietnam and the Philippines, as well as to continue cementing its footprint across Southeast Asia and Australasia.

This investment was completed via BCP Asia Fund I in February 2023.

In August 2023, Involve Asia was featured in the Forbes Asia 100 To Watch list, which spotlights notable companies on the rise across the Asia-Pacific region. Involve Asia was one of six Malaysian companies that made it to the final 100 selected from over 550 companies.

Bintang invested in Involve Asia to capitalise on the growing importance of digital marketing and brand authenticity amplified by the pandemic. Involve Asia's platform enables brands to engage with over 400,000 partners and improve campaign effectiveness through analytics and return measurements. Its tutorials and easy registration process for promoters align with Bintang's commitment to responsible business practices and community impact. By investing in Involve Asia, Bintang supports the growth of the digital marketing industry while empowering households to supplement their income during economic uncertainty. 

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