Involve Asia Technologies Sdn Bhd (“Involve Asia”)
Industry Leader: Digital Marketing Platform
Involve Asia is a Malaysian-based marketing technology company that operates a performance-based marketing technology platform, providing a single platform to help brands market digitally through advertising attribution, partner workflow management, and creative distribution.
Involve Asia partners with content creators, influencers, developers, and affiliate partners worldwide. The platform tracks and manages returns on these digital marketing partnerships for global brands. Involve Asia operates in 6 countries, catering to over 500 brands and over 4,000 offers with more than 400,000 affiliate partners on its platform, driving over USD1.5 billion in transactions since its inception in 2014.
The USD10 million investment round was led by Bintang Capital Partners, and supported by co-investors Orbit Capital Malaysia, 500 Global, and Monumental Productions. Fundraising proceeds will be utilised to fuel Involve Asia's recent expansion into Vietnam and the Philippines, as well as to continue cementing its footprint across Southeast Asia and Australasia.
This investment was completed in Feb 2023.